Cindy Crawford paid a visit to ABC's Good Morning America in Times Square, New York, on Wednesday.
The ex-supermodel told the viewers they can save the environment by buying a $20 water bottle.
- "But my kids go to a school in Malibu and it's super-environmentally conscious," Crawford said. "We do beach clean ups, try to use less plastic as a school. And so, that kind of made me think what can I do? And, I teamed up with PUR, which is a water filtration company. They do the things you can attach to your faucets, as well as those pitchers and we came up with a reusable water bottle."
- "The other great thing, which is on their Web site, Thirstyforchange.com, if you buy one of these, which is $19.99, which is the normal price - the proceeds go toward safe drinking water for children in undeveloped countries. You know, kids are dying if they don't have clean water."
Crawford also showed off her math skills ... well, almost.
"Fifty billion [water bottles used a year] in America and only 50 percent are recycled," Crawford said. "So that's like 38 billion that aren't recycled."
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